25/06/2012

Colourful Cards...

A selection of cards created for Fathers Day and a birthday (my dad loves birds, my boyfriend's dad loves USBs, and my friend's mum frequently gets a visit from a cat who poos in her garden...)





White Stuff...

Last month I spent a week in the design department at White Stuff in London, and I had a great time!
I really liked the environment where everyone from different teams works together, and I think that within retail design might be where I fit best :)
I got to dabble in a variety of tasks, both analogue and digital, and I enjoyed all of it! I'm not sure what I can put online from my time there, so here is just a sample...

(concepts for Summer flyers, bounce backs etc...)

(cropped images for web pages...)

AuRA... Take one



The other week I spent the day in Screen Printing, trying out my design on a variety of tops. Although the gold definitely worked best on top of black, it also looked quite nice on this green...



I then printed onto black, adding gold stitching and beads to certain areas...




I then sewed in a sample of Japanese fabric as a tag...


I used left-over gold paint from the screens to coat some sheets of card, then printed my logo on top to create tags. These are hung with gold cord...



I'm hoping to get more t-shirts printed professionally (I didn't do a great job of screen printing!), so watch this space...


07/06/2012

AuRA...




A tshirt line which I created, based on a mix of the beauty of Japanese nature and British lazy summer days. I wanted the tshirts to be printed in gold, hence the (Au) of the brand AuRA. Aura is also the name of the Goddess of sunlight and the breeze (fitting...). I wrote a 'poem' which would go on the reverse of the tags and give a greater sense of the brand:

Aura, Goddess of light and sun
Wake me when the day's begun,
So I may feel summer's glow
and watch how gently nature grows
And walk the earth with those I love
under the sky who smiles above
For perfect days don't have to shine
for gold to fill this heart of mine

 For the brand I created a logo and tags, as well as potential displays. The tags are designed '3D' do that the top can be ripped off to reveal a 'fortune' inside.
I have hand screen-printed a selection of t shirts (the designs have changed slightly), which I will photograph and post soon...

Whisky Business...


Another D&AD competition brief, although this one I approached in a light-hearted manner... To package a new brand of whisky, aimed at a female audience. 
If you can't read the description on the image, the idea is that a shot of whisky is sealed inside a 'slap/snap bracelet' (popular in the 90s), meaning drinkers can wear their drink for easy transportation, whilst looking extremely fashionable. Probably it's most notable feature is that it can be 'slapped' around a glass of ice/frozen item to cool the whisky without losing any of its punch when ice otherwise melts and dilutes the drink.

I think I'm onto something... 

Ministry of Sound...


This year's D&AD brief entry- to create a series of posters for Ministry of Sound's 'Saturday Sessions.' I wanted to use a more unusual hand drawn approach, and used the digital DJ decks as inspiration...

Cool Camping...



An old D&AD brief which I attempted to try my hand at Art Direction- the brief was to create a window display for Diesel clothing, on the theme of 'cool camping.' I had a lot of fun with this!

The End. (aka The Begining) ...

My three years of studying Graphic Design have finally come to an end! Therefore, I have updated by website (jenniferbows.com) so that I only display my best work (the guitar-playing pony has gone...). However, many more projects have been completed this past term, so I thought I would post a few on my blog so that they are not lost forever...