Project Brief_Sell Ice to an Eskimo

The latest brief was simple to 'Sell Ice to an Eskimo'. I decided that the best way to sell it to them would be in the form of 'ice plugs', filling in those exposed 'fishing holes' to prevent comedy mishaps. I considered the language barrier and decided that for this brief, pictures would speak louder than words. I thought about digital moving image to tell the story, but felt that sending a physical item in a paper boat was far more appealing... ("ICY PLUGS - YOU SEE PLUGS")