Project Brief 3_Format/Grid

For this project we were to design a leaflet for the Edinburgh Fringe Festival. We were given restrictions of no bigger than A3, and made from one sheet of paper only; other than that we were left to our own devices. I decided upon an unusual fold which, when folded, would reveal a 'taster' of what was on the reverse. I wanted the leaflet to be something sentimental as opposed to something just disregarded as soon as the festival was over. The 'poster' side of the leaflet was achieved by creating my layout digitally, and then hand-drawing over the lettering to give a more personal feel. Typography is something I usually shy away from, so this was a bold approach for me!

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