Another D&AD competition brief, although this one I approached in a light-hearted manner... To package a new brand of whisky, aimed at a female audience.
If you can't read the description on the image, the idea is that a shot of whisky is sealed inside a 'slap/snap bracelet' (popular in the 90s), meaning drinkers can wear their drink for easy transportation, whilst looking extremely fashionable. Probably it's most notable feature is that it can be 'slapped' around a glass of ice/frozen item to cool the whisky without losing any of its punch when ice otherwise melts and dilutes the drink.
I think I'm onto something...
No comments:
Post a Comment